thedailywhat:

Marketing Campaign of the Day: Budweiser Canada surprises two recreational league hockey teams from Port Credit, Ontario, with professional-league-grade theatrics, including a flock of fans, play-by-play commentary, and other accouterments of a professional game.

Sure, it’s (still) nothing new — but it’ll warm your cold, cold heart just the same.

[bud.]

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    Oh, don’t mind me. Just sitting in...civil engineering lab at UT waiting for Patrick to...

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    This must have been fun. Glorifying...everyday hero rather than

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    God. I don’t want to like...beer or anything Budweiser does, even,

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36. graphitenpixels reblogged this from thedailywhat and added:

    yeah… i don’t know how to feel about this. But I’m...going to enjoy this for a minute.

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48. gfwilson reblogged this from thedailywhat and added:

    Who wouldn’t like this

49. thegirlinthewhitejersey reblogged this from fleuryfury and added:

    Aww this just made me tear up. :’)

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